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Response Modeling Response Modeling <<  Solutions & Services << Analytics << Home  

Response modeling is a generic analytical technique to support a number of business impacting initiatives.
  Common types of marketing campaigns where response modeling can be applied include :
  Acquisition – which prospects are most likely to become customers; this also includes win-back campaigns where attrited customers are targeted.
  Development – which customers are most likely to buy additional products (cross-selling) or to increase monetary values (up-selling).
  Retention – which customers are most likely to be ‘saved’ by a retention campaign; this essentially identifies who have more ‘controllable’ risks as opposed to those who will attrite regardless of the retention effort.
 
Customer churn is one of the most pressing issues for telecommunications service providers.
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Segmentation and Profiling helps in Identify your profitable segments and their behaviour.
  read more...
 
The telecommunications industry loses in excess of billions annually in the form of bad debt.
  read more...
     
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