Marketers now can realize the power of campaign analytics with CampProTM from ABIBA Systems. CampProTM is an integrated campaign analytics solution which helps marketers to design targeted and effective campaigns to achieve better campaign ROI. Business users can design, build, analyze and test campaigns for better subscriber response yielding higher ROI. CampProTM supports all phases of pre campaign analytics and post campaign analysis.

CampProTM capabilities include

• Targeting & Profiling
• Sampling & Uplift modeling
• Identifying the best sample for broad campaign
• Pre & Post Campaign Analysis
• Return on Investment (ROI) Optimization

CampPro™ consists of the following components

• Data Component - Data integration, data preprocessing and data transformation
• Pre Campaign Analytics - Analytics to define target segments and sample selection; simulate multiple business scenarios and calculate campaign ROI
• Post Campaign Analysis - A BI interface to analyse the performance of past campaigns

CampProTM has a modular architecture to build, test and analyse campaigns for specific business scenarios. CampProTM consists of the following components

• Targeting - Identifying the right segment to be targeted with features like Scientific Targeting, Micro Profiling, and Multi Level Profile Creation
• Sampling - Create multiple samples for a defined target. Create effective samples with configurable statistical parameters
• Sampling Analysis - Test and Control Group Sampling Analysis. Best sample recommendation based on T-score
• ROI Simulator - Perform Sensitivity Analysis. Simulate multiple business scenarios to predict Campaign ROI
• Data management - For Data integration, data preprocessing and data transformation
• Heat maps - Multi dimensional hot spot analysis for qualitative exploration of data. Drill down and roll up for deep dive analysis
• Dashboards - Interactive and effective data visualization for Pre & Post Campaign Analysis with KPI driven insights
• Reports - Summary and detailed reports are available. Reports are stored in campaign repository for future reference

Solution

Integrated solution with built-in data management, campaign analytics and analysis components

• Visual Decision Support - Intuitive dashboards and heat maps.
• Campaign Simulation - Ability to simulate and test campaigns before execution
• Uplift optimization of campaigns - Target selection with sampling and response analysis to select best campaigns.
• Integration with predictive analytics and Campaign Execution Solutions
• Security and administration - Role based access, views and audit trails etc

Domain Specific

• Telecom Specific KPI's - CampPro™ has been developed with pre-built KPIs to meet the operators' campaign analysis requirements
• Powerful and telecom specific BI - Dashboards, interactive reports, heat maps, multi-dimensional cubes and more analysis of historic and predictive performance at the click of button.

User Interface

• Ease of Use for Business team - Menu driven Approach for campaign analysis and analytics
• Rich and Interactive User Interface

Configurability

• Seamlessly integrates with data management and Campaign Execution systems

Business Benefits

• Improved ROI of campaigns
• Reduced customer fatigue towards campaigns
• ARPU enhancement by targeted campaigns
• Insights on subscriber response and historic campaigns

• A common platform to analyze historic campaign trends
• Precise targeting and scientific profiling - Business users can clearly define target segments and profile customers using statistical measures
• Campaign Simulation - Users can simulate multiple business scenarios and study the relation between multiple variables
• Reduced learning curve because of the menu driven approach - Business users can create and execute multiple campaigns without being dependent on analysts
• Reduced complexity in data handling - Data Management consumes most of the time in any analytics project. CampPro™ offers a data management component which reduces the complexities of handling data
• Pre - Built KPI's - CampProTM comes with pre-built KPIs specific to telecom which can be deployed quickly

Server Configuration

1. OS - Linux, Windows , 64 Bit
2. Hardware Requirements - Intel Xeon, 2*Quadcore, 2 Ghz, 8 GB RAM

Client Configuration

1. OS - Linux, Windows , 32 / 64 bit
2. Hardware Requirements - Intel PIV, 1 Ghz, 4 GB RAM

(* - The configuration mentioned here is the suggested basic configuration. The actual configuration would be defined based on the project and data requirements)