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| Why Champion™? |
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| The main plank for Champion™ is - |
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Transparency of modeling – Operators can take effective retention action if the reasons for the churn are known. Champion™ provides transparency in model results and in the reasons for churn for scored customers. |
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Configurability – In a dynamic and competitive market, business users – i.e retention managers should be able to configure additional dimensions and customer variables easily and build new models without the need for analytics experts OR development effort. Champion™ has a configurable front-end modeling interface which can be used by business users to build new models. |
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Effectiveness (ROI) – The effectiveness of any churn management tool is in the improvement in prediction accuracy and timeliness of the prediction. Champion™ provides interactive model evaluation tools which can quantify the improvement in prediction. This can build the ROI for the analytics investment. |
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| Business Benefits of Champion™ |
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To identify postpaid customers most likely to churn in the next 3-6 months based on their behaviour and past churn trend of customers |
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To identify prepaid customers who are likely to stop recharging in the next 3-6 months |
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To do the survival analysis for active customers – i.e predict when is the customer likely to churn |
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