Using Champion^TM Profiler, users can build segmentation models easily using the click driven approach taking away the need for complex programming. There are two modes of model building user defined and automatic. The modeling algorithm incorporated in the Profiler is the decision tree which is white box technique there by explaining the rationale behind profiling customers.

Effective visualization such as dendograms and hot spot analysis makes it easy for business users to understand the difference between segments and characteristics of every individual segment. Hot Spot Analysis enables users to carry out multi dimensional analysis e.g. ARPU, Voice Usage, SMS Usage, MOU, AON, Products, Regions, Demographics etc. effectively .A unique feature of Champion^TM Profiler, is that the output from this can be used as an input directly for other modeling applications such as churn, response, cross sell and up-sell.

With a Champion^TM Profiler you can

• Understand your consumer behaviour i.e. Churn, usage, psychographic etc
• Increase campaign response rates by effective targeting
• Determine your marketing and channel effectiveness
• Indentify your most valuable customers
• Supports effective customer acquisition strategy
• Cross and up sell to your most responsive clients

Champion^TM Profiler features

• Pre built data models - Champion^TM Profiler comes with prebuilt data models specific to telecom
• Dual mode modeling - It has dual modes of model building i.e. automatic and user defined.
• Telecom specific KPIs - The solutions comes with Telecom specific pre built KPIs which helps quick and effective inference of churn behaviour.
• White box modeling technique - Adopts transparent modeling technique which explains the reasons behind segmentation.
• Effective Visualization - Predicted results can be viewed in the form of dendograms and hot spot analysis so that effective and meaningful analysis can be carried out.