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| Telecom Industry Background |
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| Telecom Industry is undergoing a number of changes globally. Communication technology is both disruptive and fast evolving. The developments in technology and more affordable pricing have led to a manifold growth in number of subscribers and services offered. Markets in developing economies as Asia, Africa and South America are seeing an explosive growth in subscribers. |
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| This dynamic environment brings in a number of challenges: |
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Drop in ARPUs |
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Rapidly changing pricing due to intense competitive pressure |
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Growing customer churn |
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High expectations of service levels |
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Multiplicity of Systems and technologies to support on demand service offerings |
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| In this scenario, it becomes essential for decision makers to have clarity on performance across Key performance indicators and across multiple OSS/BSS systems. BI solutions help to integrate data across different source systems and provide real-time and on-demand analysis to business users. |
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| Using BI and analytics operators can |
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Understand changing customer behaviour and loyalties |
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Segment and profile customers based on profitability and behaviour |
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Improve the effectiveness of Marketing programs |
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Improve the retention of Customers |
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