Social media not only provides marketers with a means of communicating with their customers but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer” can help convert social media data into marketing insights.
Over several years ABIBA’s Social Media Analytics has helped operators to identify what people are saying about their products and services over the digital media in real time. Be it Facebook or Twitter, you will never miss out on any conversations that are relevant to your brand.
Rich reporting dashboard with numerous KPIs covering engagement, audience, competition, campaigns, etc. are made available out-of-the-box. SoMA analyses numerous data points and generates insightful, easily understandable and presentation ready reports, with the ability to drill down to the level of tweets, posts, and mentions.